How to Improve SEO for a Small Scale Home Decor Business in 2017
Search engine optimization is almost an art, a skill that has eluded many companies, so it is totally natural that small businesses do not know where to start. Some people take the easy way out and apply black hat techniques which, while effective at first, only pollute the web and will do damage to your brand after a while. All search engines (mostly led by Google) figured out how to prevent this, and are constantly pushing updates to their algorithms so that they become better at weeding out potential spammers.
Why did we start talking about black hat SEO first? Because it is tempting to try it yourself, especially if you are a business with limited resources and you’re not able to spend lots of money on creating content that is suitable for your website. But on the other hand, SEO doesn’t have to be so expensive, and we have prepared a few tips that will help you get started.
- Do some Keyword Research
Like you’ve probably heard a thousand times, doing keyword research and finding a few to focus on is the cornerstone of any SEO campaign. The right keyword will allow crawlers deployed by search engines to give your website higher rankings, and will give them more insight into what your page is really about. Ultimately, this will lead to more visitors and higher rankings on the list of search results. But be warned; overusing keywords thinking that it will get you there faster is called stuffing and it will only degrade your website’s SEO performance.
While you’re at it, also look at what your competitors are targeting and try and find out their targeted keywords. This might not be an easy task, but there are some tools that can help you. It would be best to simply constantly read their blog, and have good knowledge of their website. This will give you a pretty good head start when creating content of your own.
- Your Blog Matters
Content marketing really envelops a lot of different styles and techniques, but we will focus on running a blog by posting there regularly. When it comes to blog posts, the tile is quite important. It needs to be catchy, give some insight into what the text is about (without this, it will become simple clickbait), it needs to be succinct, and the article needs to deliver all of that.
Simply Google the title you intent to use with a tag allintitle: “—“ and this will only show you results containing those words between the quotation marks. This will help you select one that doesn’t have real competition. Once you have the title ready, create content that is relevant, fun for the reader, and engaging.
Most top search engine optimization firms recommend that you should write about 300-700 words, 2 or 3 times a week, as that kind of content is easy to read, and won’t bore the reader. More than that is good, but only if you are intent on making a truly good essay about some part of your work.
- Get Some Backlinks
Backlinks drive traffic towards your website, and that is usually done by posting about your business on different platforms, such as Medium or LinkedIn. This is what you can do about backlinks, but other than that, you just need to make content that is fun, and visitors themselves will share it and create backlinks for you.
On the other hand, do not be afraid of reaching out to some websites and businesses that are compatible to yours – you can share each other’s links on your website, and develop a collaboration. This way, you will create a friendship of sorts, and do yourself a great favor.
In any case, high-quality content will create links that will mean more to search engines than something written in poor English with lots of keywords and grammar errors. Always try to stay one step ahead, grow and nurture your audience, and it will nurture you back. With a little bit of focus on social networks, you can reach almost anyone in the whole world, only if you are patient and have the right content for them.